Designer Babywear

'myFIRST®outfit'

Fall-Winter 2024 Collection

Embrace our FIRST® winter designs for your little ones with our adorable Baby Clothes and Accessories Collection featuring soft teddy and fur details, chic beige ensembles, fur jackets, pilots, and winter hats with fur!

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My first outfit is not just a garment; It is an expression of love and care.

FIRST®SIGNATURE collection

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Discover our exclusive high-end baby line, featuring the recognizable logo that is beautifully woven throughout the entire FIRST ® SIGNATURE collection, blending luxury and comfort in every detail.

FIRST®One collection

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FIRST introduces a stylish jersey collection, featuring trendy prints on two-piece sets and the iconic First outfit with a teddy bear. Available in white-beige, prices range from €80.

FIRST®Couture

LAUNCHING MID FEBRUARY

FIRST®Couture unveils its exclusive Summer 2025 line, featuring refined designs and signature FIRST lace. Made for special occasions, it will be available only in select FIRST boutiques.

MY LITTLE PRINCESS

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Step into a world of elegance with our collection featuring soft fur in light blush pink, adorned with special details like strass applications, bows in velvet, beige fur accents, fringes, lace, and heart embroideries – where every piece is a celebration of grace and style!

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GENTLEMAN'S STYLE

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Explore our Winter Collection for your baby boy, featuring rompersuits with teddy bear embroideries , available in the soft beige color with adorable teddy bear applications in fur.

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Guarantee of Exclusivity ®

When you choose one of our registered ® outfits, you’re choosing an exclusive experience.

It’s a guarantee that your baby will wear a piece that’s not mass-produced, but rather meticulously crafted to retain its unique allure.

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LUXURY GIFT SETS

Discover the Perfect Gesture: Our First Gift Box for Baby Showers and More .

Whether you’re shopping for your own baby or seeking the perfect gift for a new parent, our collection reflects the sentiment of giving something beautiful and meaningful.

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BOY OR GIRL ?

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Presenting our exceptional new designs for both boys and girls, perfect for unveiling at baby showers, with each model thoughtfully crafted to embody comfort, style, and an adorable charm that will delight parents-to-be and add a touch of excitement to the celebration.

Summer Collections

Our Summer Collection 2025 is now in production and will be available for you to discover in January. Meanwhile, last summer’s beloved designs are still here, perfect for keeping your baby stylish and comfortable on those unexpectedly warm winter days. Stay ahead of the season with timeless pieces that blend beauty and practicality.

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YOUR LITTLE GIRL:
A TRUE STYLE ICON

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Capture the essence of summer with our Girls Summer Vibes collection, featuring vibrant Azuro Stripe Rompersuits, bows-adorned ensembles, lightweight short rompersuits with skirts in light pink crepe de coton or Azuro Stripes, charming summer dresses for special occasions, and a delightful array of coordinating hairbands and hats, ensuring your little ones radiate style and joy all season long.

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LITTLE MAN'S WARDROBE

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Elevate your little gentleman's style with our Boys Special Occasion collection, featuring unique spencer and rompersuit combinations.

Rompersuits adorned with Azzuro Blu Check crepe de coton ties and charming "My First Friends" teddy bear applications in azzuro blu and beige are crafted for both short and long summer seasons, guaranteeing he steals the spotlight at every special event.