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Explore a selection of My First Collection
MY FIRST OUTFIT
Designer babywear
NURSERY CARE
Vanity cases, changing pads, baby organizers, fragrances and more!
SLEEP ESSENTIALS
Bedding accessories, blankets, coccon nests, bed bumpers, and much more!
FURNITURE
From cozy cribs and dressers to ergonomic baby beds and rocking chairs.
ROOM DECORATION
Wallpapers, rugs, lampshades and much more!
MY FIRST FRIENDS
From charming bears and endearing doudou’s to enchanting musical mobiles.
FIRST STROLLERS
Baby car & Car seats
STROLLER ACCESSORIES
Angels nests, hand muffs, foot muffs, diaper bags, car seat-covers and Mobiles
FIRST®SIGNATURE collection
High-End Baby Fashion line
FIRST®SIGNATURE bags
Exclusive leather diaper bags
The Perfect gift Awaits
NEW IN STORE
At the heart of MY FIRST COLLECTION lies a strong passion for BELGIUM design since 1995 that goes beyond the ordinary.
Every element, from the smallest detail to the overarching concept, is born from a genuine dedication to creating something truly extraordinary for you and your loved ones.
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